Why I finally started using calltrk for my business
If you're running any kind of service business, you've probably wondered if calltrk is actually worth the subscription fee or if it's just another piece of software you'll forget to use. For the longest time, I was in the "I can just ask people how they found us" camp. I figured a simple "Hey, where'd you hear about us?" at the start of a phone call was enough to track my marketing. Boy, was I wrong. It turns out people have terrible memories, and relying on them to tell you which specific Google ad or landing page they clicked on is a recipe for bad data. ...